Consumption Behaviours of Park Visitors and the Implications for Tourism Marketing: A Case in China

Submitted by James Miller on Mon, 03/04/2013 - 22:20
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TitleConsumption Behaviours of Park Visitors and the Implications for Tourism Marketing: A Case in China
Publication TypeJournal Article
Year of Publication2013
AuthorsZeng, B.
Volume02
Pagination25 - 31
Date Published2013/00/01
Abstract

A survey of tourists to the protected areas in the Taibai Mountain (太白山) Region of China reveals a lo- cal domestic market, dominated by students and company employees. The market is attracted by the natural beauty of the Region, but not yet focused on nature based activities in the many protected areas. Given the Region’s assured tourism future based on its natural and cultural characteristics, the survey data are used to discuss strategies for development. The fundamental issue is how to design tourism products targeting different tourist market segments which have different consumption preferences and behaviours and provide sustainable economic benefits to the local community while protecting the natural and cul- tural assets of this region.

URLhttp://www.scirp.org/journal/PaperDownload.aspx?DOI=10.4236/chnstd.2013.21003